The problem?
Objective
A number of issues were identified which required addressing to establish and achieve a desired level of maturity, enabling a recognised look and feel to represent the brand.
Some key factors:
- We know who we are and what we do. But don't know exactly how to say it
- Good concepts but struggling with the final spark/finish
- Still searching for a distinctive look?
- No brand consistency
01
The Research
Objective
A number of workshops were carried out to dig deep,
question essentials factors behind the brand whilst utlimately aiming to identify a true identity.
Simplify the journey so far, what do we strive to achieve and HOW?
02
Design Approach
Objective
Drawing inspiration beyond the dedicated sector, or in this case... beyond the iGaming landscape will always
play an active role as part of the journey.
Absolute Vodka has stood the test of time. Been there, done it and got the t-shirt for over two decades.
Their approach and simplicity stood out. It inspired what we set out to achieve. Generally speaking, the best ideas are the simplest ideas!
The Solution
Objective
Simplicity through art and creative direction. By stripping back the frame of the reels from the product, this ultimately became the framework, the lens that would effectively transport the user through to the world of Play'n GO. The Creative HOW was implemented, the holistic brand experience raised to another level... from print, digital to video and events. A distinctive look and feel was achieved, laying down a solid foundation for greater brand consistency and cohession throughout