The Concept
Light bulb moments
In the summer of 2022, a dear friend visited Malta with his family. As we relaxed by the pool, I excitedly shared my early AI experience, known as Midjourney. His mind was captivated, struggling to grasp the possibilities. "How is this even possible?" he exclaimed. As our conversation progressed, we delved into the traditional and outdated marketing methods prevalent in his reputable Hospitality Group. And that's when inspiration struck - the light bulb moment, when the inception of a creative AI driven vision with limitless potential was born.
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Design Thinking
Potential
Why not dive deeper and get a true taste of AI? Maybe curate a NFT collection? Maybe brand it too - Perpetual Panda? My mind activated overdrive mode! So much potential to harness such vision and direction to go beyond. The opportunity to form communities through the power of art exhibits. This vehicle could be utilised and applied throughout the 17 unique boutique hotels based the UK. This would bring new impetus and will help to elevate the Hospitality Groups presence nationwide by essentially opening up a gate way of endless commercial opportunities to expand on.
The Solution
Pitch
Revolving around curiosity, digital art exhibition - Perpetual Panda: /Imagine the Curious Mind is a curated
64-piece NFT collection taking you on a panda's journey, delving deeper into the AI rabbit hole.
This fully immersive experience provides just a
little taste of the future. The collection absorbs and reflects a number of different cultural and stylistic influences; from Tā Moko to dia de Los Muertos
all the way through to Cyberpunk, the natural elements, and much more.