Project Challenge
The brief
As the Lead Designer, I was entrusted with a Tier 1 promotion that marked the exciting launch of our partnership with the renowned Manchester United. Aptly titled "The Road to Old Trafford," this promotion offered participants the thrilling opportunity to win exclusive prizes and even play at the iconic Theatre of Dreams! It was a remarkable activation that brought together the passion for sports and the excitement of our brand.
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Design Approach
New challenges
Building upon the recent rebrand and the implemented art direction, this promotion presented an exciting new creative
challenge. It marked a significant milestone for the design team as we continued a deeper journey into the realm of advanced 3D modeling. Delving deep into
this unknown world required meticulous attention to detail and a keen eye for intricate designs.
However, this ambitious undertaking brought about a
technical hurdle. My current hardware lacked the necessary power to handle the demands of the design process. It was in this moment that I discovered the
incredible potential of render farms and their ability to enhance workflow efficiency. With the invaluable support of our IT department, I was equipped with
the necessary resources to seamlessly proceed and bring my vision to life.
This experience not only pushed the boundaries of our creativity but also
expanded our knowledge and understanding of cutting-edge design technologies.
The Solution
Evolution
The Road to Old Trafford presented us with a series of creative and technical hurdles, but it was a journey that pushed me further in my professional growth. The Marcom department was thrilled with the final outcome, and we received glowing feedback and approval from our esteemed partner, Manchester United, as it aligned perfectly with their high standards. Personally, I felt an immense sense of accomplishment, knowing that we had elevated the creative standards for our design team. Overcoming these challenges to deliver exceptional results for a global brand was truly fulfilling while providing another step forward in the evolution of the brand style.